EVERYTHING IN MODERATION
YouTube is trying to do what it has needed to do for years: moderate. Although the company won’t be able to check every single video uploaded to the platform, it’s going to start introducing strong moderation tools that will help advertisers feel safer about where their ads lie.
The company is patching holes as quickly and effectively as it can, trying to save as many creators as possible while working on fixing the bigger picture overall: safety. YouTube isn’t safe for advertisers and even some users. Introducing some moderation to the platform, plus an increased vetting process, is the only viable move right now. It’s bad news for a lot of content creators, but YouTube has to look after the advertisers if it wants to survive and turn a profit.
But that’s not where things end.
Small YouTubers who create content on a constant basis should be paid for their work, and shouldn’t have to worry about what trend (watch time, for example) YouTube is currently focusing on. But I also support YouTube’s decision to step back and say, We are in a state of crisis and we need to think about how we’re going to work with advertisers and creators, so we’re closing the doors for a while.
